Ruby White Wear all started with a visit to the mall. Derrick + Danielle Case were walking through our average local mall with Danielle's sisters, and were exhausted after browsing through endless stores that all had the same premise - overpriced clothing that lacked style and the items were the same month after month. Danielle walked out of the final store and told Derrick, "This is ridiculous, we should open our own store. We should offer new styles every week, make it affordable and on trend."

That idea led to the concept of the first Ruby White Wear storefront in Dahlonega, GA in August 2009, just five weeks after that trip to the mall.

Over the years, Ruby White Wear's heart has never changed - to keep changing the world, one dress at a time. Our goal is to make every experience just that; an experience, not just "shopping". Whether that's online or in store, we hope you enjoy the "Ruby White Wear touch" while shopping with us.